Designing for Postal Regulations

Published on 04-06-2010

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Following postal regulations when designing will ensure that your design arrives at its destination looking its best. Here are some great resources for you to find the info you need on each type of design piece.

Free Invoicing Tools

Published on 02-04-2010

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In a recent search for the best invoicing tool, I was overwhelmed with the options! There were many browser based apps and software to choose from. As I was comparing features to a variety of these invoicing tools, I found some completely free invoicing tools that I thought were worthy of sharing.

(Keep in mind there are many good invoicing tools that charge a monthly fee or had a free version that allowed for 1-5 free invoices, but this is a list of completely FREE tools.)

Good Logo Redesigns

Published on 01-29-2010

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KFC Logo Redesign KFC takes a dated graphic and updates it with a modern look. The angled backdrop makes the logo dynamic. Using black in the new logo gives it a bolder feel.  The colonel has traded is suit jacket for an apron implying he is ready to serve you – this makes the logo [...]

Techniques To Create Unique Business Cards

Published on 12-11-2009

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If you are looking for a way for your business cards to stand out, there are many specialty techniques that can help a business card be unique. If these techniques are used in moderation, along with good design, the results can be stunning.

16 Reasons You Should Use Twitter

Published on 11-05-2009

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When I first heard about Twitter I thought it was ridiculous and only used by people to talk about useless things in their lives. I didn’t realize all of the potential for networking and collaboration it had. As a Twitter user, I am now a huge fan! Even huge companies like Amazon, Walmart, Sears, and Dell have discovered why Twitter is Important for Business.

Check out my list of ways Twitter can help you and your business. These are focused mainly on the design industry, but can apply to all business.

Questions to Ask Web Design Clients

Published on 10-26-2009

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When beginning a new project, it is essential to gather as much information as possible from the client initially so you will have all of the details to create a well thought out design. In my process of working with clients, I have compiled a creative brief with a list of questions I generally ask:

• What does your company/organization do?
• Please list the top ten products / services you provide
• Does the company have an existing logo or brand? If yes, are their specific elements, logos, colors that need to be incorporated into the website?

Basic Web Design Principles

Published on 10-05-2009

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Knowing good web design principles will help improve the design and usability of a website. When websites look professional, a customer is much more likely to take the company seriously and view them as professional.

Logo Inspiration

Published on 09-22-2009

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Great logos are able to communicate a message quickly and clearly. It is always fun to look at impressive logos where you just “get it” or see the hidden message. Here is a collection of some logos I enjoy.

The Meaning of Color in Design

Published on 09-16-2009

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Color choice has psychological impacts on the viewer, and each color is associated with a different idea or meaning.When designing, it is important to remember what certain colors might mean in the design and what feelings it will produce in the person seeing it. Choosing proper color pallet is essential in communicating a proper message. It’s not good enough to say “I chose these colors because they look good together.” More importantly, what is the reasoning behind the chosen colors? What feeling will the viewer get when the see your design? Let’s take a look at what some colors mean:

Ultimate Design Checklist for Print Files

Published on 08-31-2009

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Here are the most common mistakes made in preparing graphic design files for print. If you are the one sending your files to print, make sure your file doesn’t have any of the following problems:

1. Missing Fonts
So many versions of the same typeface exist, and if a printer substitutes a typeface, they can risk causing the text to re-flow or look different than it was intended to look. Always include the exact fonts used in your files. When you create a PDF, embed your fonts. This ensures that even if the person who opens the document does not have the font you used on their computer that they are able to view and print the file correctly. Convert Illustrator eps text to outlines (but save a version without outlined text in case you ever need to amend it.)