Larissa Jaster Graphic Design Studio|

When designing direct mail, postcards, or other materials that will be mailed, it is imperative to consider the postal regulations for a particular piece. Paper choice, thickness, and glossiness is also something to think about. Knowing postal regulations can help you design a mail piece in a way that will prevent it from obtaining wear and tear. You want to make sure your beautiful design still looks great after going through the postal machines.

• Need to know the mailing guidelines for postcards?
• Want to know if you need a protective coating on your artwork?
• Is your paper choice too thick for postal machines?

These questions, and many other can be answered by the Post Office Mail Piece Designer. There is a Mail Piece Designer in every area that can answer any direct mail questions you might have. Email your artwork to them and they will evaluate your artwork and test it according to regulations. If you send them a hard copy or paper samples, they can even test paper thickness and reflective surfaces.

Get familiar with the Domestic Mail Manual. This online manual gives the mailing standards of the United States Postal Service, postage rates for different sizes, and technical specifications.

The International Mail Manual gives the procedures for the preparation and treatment of mail sent from the United States to other countries and the treatment of mail received from other countries.

Other Resources:

USPS Postcard Regulations
Courtesy Reply Mail Templates

Do you know of other good resources for direct mail?