Larissa Jaster Graphic Design Studio|

When beginning a new project, it is essential to gather as much information as possible from the client initially so you will have all of the details to create a well thought out design. Here is a creative brief with a list of questions I generally ask in working with clients:

(questions based off of Estelle Weyl’s 22 Questions to Ask Before Developing a Website)

Company

Company Name:
Website:
Phone Number:
Fax Number:
Address:

Goals

• Please give a brief overview of the project:
• What are your goals/purpose for this project?
• What are you hoping will happen as a result?

Company Details

• What does your company/organization do?
• Please list the top ten products / services you provide
• Does the company have an existing logo or brand? If yes, are their specific elements, logos, colors that need to be incorporated into the website?

Selling Points

• What is your brand tag line?
• Who are your main competitors? What are their websites?
• How are your products or your services better than your competitors?
• Please list 5 (or more) adjectives that you think describe your company or should describe your company in order of relevance / importance

Audience Questions

• What is the purpose of the website?
• Who will come here and what do you hope they will get from vising?
• What does your target audience care about?
• Why does your target audience need this website?
• Age range of your target customer base:   18-25     26-35     36-45     46-59     60+

Design

• Favorite Sites:  Please list 5 websites that appeal to you. Include the URL, what you like about each site, and what you would improve upon.
• Do you have any color preferences, brand colors, and/or colors you do not wish to include in your project?
• What descriptive words would you use to describe the look you are trying to acheive on this project?
• What features do you think your website should include? (calendar, login, contact form, etc?) For each feature, please state the goal of the feature.
• Do you have any definite elements you DON’T want to have on your website? (Flash, splash page, the color purple?)

If Re-Design

• Are there things you currently like about the website that you want to keep? Why?
• What things do you want to be different? Why?

Details

• Estimated Budget
• Estimated Due Date

Contact Information

Primary Contact Name:
Contact Email Address:
Contact Phone:

Secondary Contact Name:
Contact Email Address:
Contact Phone:

Billing Contact: Company contact information for Contracts & Billing:
Name:
Address:
Phone:
Fax:
Email:

*Always know who is going to pay you before you start working

Are their other questions you find helpful to ask?