Spine & Whiplash Center
THE PROJECT AND THE RESULT:
Brief
The Spine and Whiplash Center came to me because they didn’t have a brand identity. Their logo consisted of a typeface only and they were interested in included and image of a crash dummy head for more immediate recognition.
They were in need of:
• logo design
• letterhead & envelope
• business cards
Deliverables
I came up with a logo design, color palette, signage design, and homepage design. The colors chosen were serious, but with a pop of the yellow to grab attention. The logo icon provides immediate recognition to head and neck injuries that often occur in motor vehicle accidents.
The overall look of the new design was a cohesive brand identity that worked together and could be used throughout any marketing piece.
