The website for the brand “Keep an Open Heart” was in need of a refresh. The client wanted to develop a more user-friendly layout using column organization to better highlight sections with clear calls to action. Jane’s video message needed to be prominently featured. The new design needed to include an area for users to share their story of when they were able to “keep an open heart”, and then a section to feature those inspirational stories where viewers could read through them.
The design direction and audience sought was feminine, soft, featuring notes, messages and artwork.